EGIA : European Golf Industry Association
03 June 2009

GOLF EUROPE 2009 – Return to the M,O,C, attracts industry greats back to the event

The decision to bring GOLF EUROPE 2009 back to the Munich Order Center M,O,C, was the right one. Many important brands have already confirmed their participation for 2009. Among the exhibitors are adidas, Ashworth, Back Tee, Bridgestone, Callaway, Chervo, Galvin Green, Golfino, Honma, Mizuno, Motocaddy, Nike, Odyssey, Srixon, Taylor Made, as well as Wilson.

The high level of acceptance of the M,O,C, as order center and the additional available exhibition space make it possible for Golf Europe to continue acting as an information and order event. The size of the M,O,C, is perfect for the Golf Community and provides a unique and exclusive atmosphere.

“The list of exhibitors and return of important brands proves that the return of Golf Europe to the M,O,C, has been positively accepted by the industry, and that exhibitors are aware of the benefits of the multi-faceted presentation options at the M,O,C,. We believe that Golf Europe will further expand its brand spectrum and become even more strongly positioned as a leading trade show in the European golf industry,” says Manfred Wutzlhofer, Chairman & CEO Messe München GmbH.

Yet not only the exhibitors expressed their confidence in GOLF EUROPE, the PGAs of Europe also believe in the leading golf trade show and reconfirmed their commitment as the conceptual event partner of GOLF EUROPE for the future. PGAs of Europe consult with the management of Messe München International in regards to communication with the most important target group, golf professionals, and represent Golf Europe among their members and throughout the market. In addition, the PGAs of Europe also arrange the high-quality seminar program for Golf Europe, providing the audience with the opportunity to discuss new topics or improve existing knowledge. This cooperation is geared towards improving communication with the golf pros, as well as the contact to the brands and generating their interest in GOLF EUROPE.

“The partnership with the PGAs of Europe is very important for us. It helps us determine the requirements of the golf professionals, our most important target group, and to take them into account the best we can. In addition, our seminar program has always been very popular among the trade show visitors, and is a factor for the leading role and success of Golf Europe,” explains Armin Wittmann, Exhibition Director GOLF EUROPE.

 
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